The Children's Voice Chorus
Logo design for a children's chorus in South Florida. Age range is from 8-18 and made of up predominantly inner city kids. The client wanted the logo to be fun, colorful, and appeal to kids as well as teenagers. You can follow the symbolism and process behind the logo are below.


The initial thumbnail sketches exploring various ideas that come into my head. This is always the first step before jumping onto the computer.





I liked the direction of one of the thumbnails and drew it larger so that I could scan it and transfer it into Illustrator.





After using the pen tool to get the lines the way I wanted them, the final version was complete. The logo's mark is made up of a group of figures and music notes. There is one slightly larger figure which represents the instructor. The teal and dark blue color palette was used to appeal to both boys and girls, since the chorus is made up of both. I am pleased with the uniqueness of the mark and how the overall process turned out. It was a fun and exciting project.